Gucci Rebranding.

The Polkadots on this one is by far my favorite feature of all the images. Love portraying the texture of a boat in this fun way. @alwaysjudging and part of @double3exposure.

With every new project there is a little bit of fear and a lot a bit of excitement. As I approached my final project for my Emory Continuing education Graphic Design Certification I was running with Ideas. We were told we could choose any company that was owned by the umbrella company Kering. 

So obviously being myself I chose the dream company Gucci. With this rebranding I knew I had no limitations one because it was a fake assignment and two because Gucci has such a freedom with their marketing due to their consistency in brand awareness over the years. 

This girl knows how to kill her aesthetic I dream of this type of consistancy. @prettylittlefawn

For this rebrand I wanted to tone it down from their extraterrestrial movement and show the basics. I borrowed images from influencers I follow as well as ones they used for their #25WaysToGucci campaign and turned them into simple line illustrations. Going back to the drawing board or the basic concept of their clothing. With the idea that Gucci has used influences in such a way that with them and the name Gucci could sell clothing without you really even seeing the final product you are buying but rater just an illustration. 

For this project I used my Wacom Intuous pro alongside Adobe Suites. I chose to frame the illustrations as if they were Polaroids to give them a more homemade vintage feeling. With the idea that these images would be printed large and positioned like a wall collage or even in a coffee table book if I chose to continue these drawings and make 100 or so to fill a book. phew, wouldn't that be something.  

Let me know what you think and shout out if you have a way of getting these into the hands of the influencers or even Gucci.

That'd be dope. 

@double3xposure in a Gucci coat, hand drawing the pattern was quite a feat but I'm happy i took the time to try and experiment.

Overall this project was very fun and I hope to continue to do these illustrations and apply them more to my practice and work. I am on the hunt for my new series of work. If you have any suggestions feel free to leave a comment below, I'd love to hear your ideas! 

This image was from #25WaystoGucci with @lornasimpson and @zorasc, let me tell you doing two people in one was interesting and I still feel like the background needs a little more love.